Cape Town winter campaign update
Dear Cape Town Tourism Member
It has been a month since Cape Town Tourism launched a winter campaign, aimed at the domestic market, with the promotional message of
‘Discover why Cape Town warms up in winter’.
During this time radio advertisements have been broadcast on 5FM; press advertisements featured in the Sunday Times newspaper along with promotions in various in-flight magazines. Our winter packages for the Good Food and Wine Show, created in partnership with Thompsons Travel, sold out and boasted a 23:1 ratio as return on investment with more event packages planned.
A special winter deals section has been created on www.capetown.travel and we continue to communicate the special offers listed here through our digital platforms. Take advantage of this opportunity and upload your winter deals directly onto our web-site in three easy steps:
3 Easy steps to upload your winter deal:
Register as a Cape Town Tourism member
on the My Account section of the web-site or via the Toolkit. It should take no more than a few minutes to
register and will give you access to special members-only functions. If
you have aleady registered, you are one step ahead!
You will need the following information handy to upload your
A description (400 words maximum) of your winter deal, a high resolution image
in jpeg format (maximum size 1 MB), cost of and saving on the deal,
validity dates of your offer, contact details and any terms and conditions that
Upload your deal by visiting the winter deals
web-page and click on the 'Submit a deal' button located above
the 'Categories' heading; completing the required fields. If you have any
enquiries, please contact Inge Dykman, our Marketing Services Coordinator, on
+27 (0)21 487 6800 or e-mail
Executive Manager: Marketing Sevices
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